Privacy Policy

Last updated on March 16, 2025

Transparent handling of personal data is very important to us. This privacy policy provides information on what personal data we collect, for what purpose and to whom we disclose it. We regularly review and update this privacy policy to ensure maximum transparency.

1. What do we do?

Laura Trinkler (Bachtalen 12, 6332 Hagendorn) operates the website www.lauratrinkler.ch (hereinafter referred to as "we" or "us"). On this website you can find out about our organization, use our online services and get in touch with us.

The protection of your personal data is very important to us. In this privacy policy, we inform you transparently and comprehensibly about what data we collect via our website and how we handle it.

2. What do we inform about?

Who is responsible for data processing;
What data is collected;
For what purpose this data is collected;
To whom we pass this data on;
How you can object to data processing;
What rights you have and how you can assert them.

3. Definitions of Terms

What is personal data?

Personal data (synonymous with the term “personal data”) is any information relating to an identified or identifiable natural person. This includes, for example, name, address, date of birth, e-mail address or telephone number as well as the IP address. Data about personal preferences such as leisure activities or memberships also count as personal data.

What are special categories of personal data?

Special categories of personal data (synonymous with the term “particularly sensitive data”) are

Data concerning religious, philosophical, political or trade union beliefs or activities;
Data concerning health, privacy, racial or ethnic origin, sex life and sexual orientation;
Data relating to administrative or criminal prosecutions and sanctions, and data concerning social assistance measures;
Genetic data and biometric data uniquely identifying an individual.

If necessary and if you disclose this data to us yourself, we may process data belonging to a special category of personal data. In this case, their processing is subject to stricter confidentiality.

What is the processing of personal data?

Processing is any handling of personal data, regardless of the means and procedures used, in particular the collection, storage, retention, use, modification, disclosure, archiving, erasure or destruction of personal data.

What is the disclosure of personal data?

This is the transmission or making available of personal data, e.g. publication or disclosure to a third party.

4. Contact

If you have any questions or concerns about the protection of your data by us, you can contact our data protection officer:

Laura Trinkler

Bachtalen 12

6332 Hagendorn

info@lauratrinkler.ch

5. Data Security

We will store your data securely and take all reasonable measures to protect your data from loss, access, misuse or alteration.

Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your inquiries to our affiliated companies as part of order processing. Your data will also be treated confidentially in these cases.

Within our website, we use the SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser.

6. Data subject rights

Right to information

You can request information about the data we have stored about you at any time. Please send your request for information together with credible proof of identity to info@lauratrinkler.ch.

The information will be provided in writing or in another form, including electronically if necessary. If you so request, we can also provide you with the information verbally, provided that you can prove your identity in another form. If you submit the request for information electronically, we will provide the information in a standard electronic format, unless you specify otherwise.

The information is generally provided free of charge. If additional copies are requested, a reasonable fee may be charged.

The right to obtain a copy of the processed data must not adversely affect the rights and freedoms of others.

In the event of manifestly unfounded or excessive requests for information, we reserve the right to refuse to provide information within the limits of the law or to charge a reasonable fee.

The processing of your application is subject to the statutory period of 30 days. Due to the complexity and high number of requests, we may extend this period by a further two months if necessary. You will be informed of the extension within one month of submitting the request for information. You will also be informed of the reasons for the extension.

Deletion and correction

You have the option to request the deletion, correction or completion of your data at any time, provided that there are no statutory retention obligations or legal grounds for permission to the contrary.

Please note that exercising your rights may conflict with contractual agreements and may have corresponding effects on the performance of the contract (e.g. premature termination of the contract or cost consequences).

Restriction and processing

You also have the right to request the restriction of processing if you contest the accuracy of the data, the processing is unlawful, the data is no longer required or you have objected to the processing.

If the processing of the data is restricted, it may only be stored. Any further processing may only take place with your consent, for the establishment, exercise or defense of legal claims, for the protection of the rights of another person or for reasons of important public interest. You will be notified if the restriction is lifted.

Right to data output and transfer

You have the right to receive your data in a commonly used file format or (if technically feasible) to have it transferred to a third party if we process your data by automated means, and if

you have given your consent to the processing of this data; or
you have provided data in connection with the conclusion or performance of a contract.

Right to object

You have the right to object, on grounds relating to your particular situation, at any time to processing, including profiling, which is based on our legitimate interests. This right also applies to processing for the purpose of direct marketing.

Legal recourse

If you are affected by the processing of personal data, you have the right to enforce your rights in court or to lodge a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner.

7. Data processing in general

What data do we process from you and from whom do we receive this data?

First and foremost, we process personal data that you transmit to us or that we collect when operating our website. We may also receive personal data about you from third parties. This may include the following categories:

Personal master data (name, address, date of birth, etc.);
Contact data (cell phone number, email address, etc.);
Financial data (e.g. account details);
Online identifiers (e.g. cookie identifiers, IP addresses);

This data may originate from the following sources:

Data from publicly accessible sources (e.g. media, internet);
Data from public registers (e.g. commercial register, debt collection register, land register);
Data in connection with official or legal proceedings;
Data concerning your professional functions and activities (e.g. professional networks);
Data concerning you in public registers (e.g. commercial register, debt collection register, land register). professional networks);
Information about you in correspondence and meetings with third parties;
Creditworthiness information (insofar as we process personal transactions with you);
Information about you that people from your environment give us so that we can conclude or process contracts with you;
Data in connection with the use of the website.

Under what conditions do we process your data?

We process your data in good faith and in accordance with the purposes set out in this privacy policy. We pay attention to transparent and proportionate processing.

If, in exceptional cases, we are unable to comply with these principles, the data processing may still be lawful because there is a justification. In particular, the following grounds for justification may apply:

your consent;
the performance of a contract or pre-contractual measures;
compliance with legal requirements;
our legitimate interests, except where such interests are overridden by your interests.

You may be obliged to provide us with certain personal data so that we can initiate business relationships with each other. Without such data, we are normally unable to execute a contract. The website cannot normally be used either if certain data to secure data traffic, such as your IP address, is not disclosed.

How can you withdraw your consent?

If you have given us your consent to process your personal data for specific purposes, we will process your data within the scope of this consent, unless we have another justification or another permission has been granted.

You can revoke your consent for the future at any time by sending an email to the address given in the legal notice. Data processing that has already taken place is not affected by the revocation and remains valid.

In which cases do we pass on your data to third parties?

a. Principle

We may need to use the services of third parties or affiliated companies and commission them to process your data (so-called processors). Categories of recipients are in particular:

Accounting, fiduciary and auditing companies;
Consulting companies (legal advice, taxes, etc.);
IT service providers (web hosting, support, cloud services, website design, etc.);
Payment service providers (only with your prior consent);
Providers of tracking, conversion and advertising services.

We ensure that the data is only passed on with your express consent, provided that this is not commissioned data processing. We also ensure that these third parties and our affiliated companies comply with data protection requirements and treat your personal data confidentially. We may also be obliged to disclose your personal data to authorities.

b. Disclosure to partners and cooperation companies

We sometimes work together with various companies and partners who place their offers on our website. It is recognizable to you that this is a third-party offer (marked as “advertising”).

If you make use of such an offer, we will transmit your personal data to the relevant partner or cooperation company (e.g. name, function, communication, etc.) whose offer you wish to take advantage of, provided you have given your express prior consent. These partners and cooperation companies are independently responsible for the personal data they receive. Once the data has been transmitted, the data protection provisions of the respective partner apply.

c. Transfer abroad

In the course of order processing, your personal data may be transferred to companies abroad. These companies are subject to the same data protection obligations as we are. The transfer may take place worldwide.

If the level of data protection does not correspond to that of Switzerland, we conduct a prior risk assessment and contractually ensure that the same level of protection as in Switzerland is guaranteed (e.g., by using the new Standard Contractual Clauses of the EU Commission or other legally required measures). If our risk assessment yields a negative result, we implement additional technical measures to protect your data. You can access the EU Commission’s Standard Contractual Clauses at the following link.

How Long Do We Retain Your Data?

We store personal data only for as long as necessary to fulfill the specific purposes for which it was collected.

Contract data is retained for a longer period due to legal requirements. In particular, we are obligated to keep business communications, concluded contracts, and booking records for up to 10 years. Once we no longer need this data to provide our services, its processing will be restricted, and we will use it solely for accounting and tax purposes.

8. Data Processing in Detail

Providing the Website and Creating Log Files

When you visit www.lauratrinkler.ch without registering or providing any other information, only the data that your browser automatically transmits to our server is collected. This data is technically necessary for the operation of the website.

What data do we process?

To provide the website and create log files, we process the following data in particular:

Name of the internet service provider
IP address
Technical information such as browser, operating system, or screen resolution
Date and time of access
Referrer URL

This data cannot be assigned to a specific person, and it is not combined with other data sources.

For what purpose do we process the data?

Log files are processed to ensure the functionality of the website and to maintain the security of our information technology systems.

To whom do we pass on the data?

The transfer of data by us is subject to our statements on data sharing.

How can you prevent data processing?

The data is only stored for as long as necessary to achieve the purpose of collection. Accordingly, the data is deleted after each session. The storage of log files is essential for the operation of the website, and therefore you have no option to object to it unless you refrain from visiting our website.

Our website uses cookies. Cookies are text files that are stored on your device’s operating system via your browser when you visit our website. Cookies do not damage your computer and do not contain viruses. Some cookies are technically necessary for the website to function properly. Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them or until their expiration date.

For what purpose do we process the data?

We use cookies to make our website more user-friendly, effective, and secure. In particular, we use cookies to store your preferences (such as language and location settings), quickly provide and attractively display website content (such as fonts and content delivery networks), and analyze website usage for statistical evaluations and continuous improvements (usually via third-party cookies). The specific purposes of (non-essential) cookies are explained in the subsequent sections of this privacy policy.

To whom do we pass on the data?

The transfer of data by us is subject to our statements on data sharing. Additionally, please refer to the following explanations on individual data processing operations in this privacy policy.

How can you prevent data processing?

Cookies are stored on your computer. You can delete them entirely or disable/restrict their transmission by changing your browser settings. If cookies for our website are disabled, some functions of the website may no longer be fully available.

Instructions for the most common browsers can be found here:

For cookies used for success and reach measurement or advertising, a general opt-out is possible via services such as the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance), or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

Tracking Pixels

We may use tracking pixels on our website or in our emails. Tracking pixels, also known as web beacons, are small, typically invisible images that are automatically retrieved when visiting our website or opening our emails.

What data do we process?

Tracking pixels can collect the same information as log files. They can also be used to create movement profiles of entire sessions. In particular, third parties whose services we use may employ tracking pixels. These third-party services are detailed further in this privacy policy.

For what purpose do we process the data?

Tracking pixels are used by various tracking services to analyze website usage, for statistical evaluations, and for continuous improvements. They may also be used for email tracking.

To whom do we pass on the data?

The transfer of data by us is subject to our statements on data sharing. Additionally, please refer to the explanations in this privacy policy regarding specific tracking services.

How can you prevent data processing?

To prevent data processing via tracking pixels, you can install browser extensions such as uBlock Origin and block external images in your email program.

Google Analytics

We use Google Analytics, a service provided by Google Ireland Ltd., Google Building Gordon House, Barrow St, Dublin 4, Ireland, with its headquarters at Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (collectively, "Google").

What data do we process?

Google Analytics is a web analytics service that collects information about website usage. In particular, the following information may be collected:

IP address
Technical information such as browser, operating system, or screen resolution
Interactions on the website
Duration of visit
Time and date of website access
Referrer URL

The IP address is anonymized by Google Analytics, preventing personal identification. When a visitor accesses our website for the first time, Google Analytics may generate an identifier to recognize the visitor on subsequent visits. If you are signed into your Google account, data processing may also occur across devices.

For what purpose do we process the data?

Your IP address is used to determine your approximate location, allowing us to measure the relevance of our offerings in different regions. Additionally, the IP address helps us analyze visitor sources. Technical information is processed to ensure proper website display across devices. Interaction, duration, time, and date data help us evaluate and optimize our marketing campaigns and offerings. The referrer URL is processed to measure and analyze the effectiveness of different marketing channels.

To whom do we pass on the data?

The transfer of data by us is subject to our statements on data sharing. As Google is a multinational company, your data may be transferred worldwide, particularly to the USA, where data protection legislation may not provide an adequate level of protection.

Google Tag Manager

We use Google Tag Manager, a service provided by Google Ireland Ltd., Google Building Gordon House, Barrow St, Dublin 4, Ireland, with its headquarters at Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (collectively, "Google").

Google Tag Manager is a tool that allows us to centrally manage various tracking tags (e.g., Facebook Pixel, Google Analytics, Hotjar). Google Tag Manager itself does not collect any data. The tags managed via Google Tag Manager are listed in this privacy policy.

Wix

Wix is a website builder that allows users to create professional websites without coding or development knowledge. The Wix editor offers a variety of tools for creating complex and creative websites, including content, graphics, videos, and more. Wix also provides various apps for optimizing websites, such as blogs, online stores, email marketing campaigns, and more.

9. Does Our Privacy Policy Always Remain the Same?

We may change this privacy policy at any time. The changes will be published on www.lauratrinkler.ch. You will not be notified separately.